Films, campaigns, and content.
Made in the UAE.
A Dubai-based creative agency. Films, campaigns, and content for ambitious organisations that take their communications seriously, across the UAE and GCC.
What we do
We build a bespoke team around each brief: directors, writers, editors, strategists, drawn from a network across Dubai, London, and beyond. Senior craft on every project. No big-agency overhead.
Film & Video
Documentaries, brand films, and campaign work. Long-form, short-form, social-first.
Campaigns & Content
Integrated campaigns, hero films, and the content systems around them. The rollout has a shape, not just a hero asset.
Strategy & Messaging
Positioning, narrative, and message architecture. For communications that must hold their shape across teams and time.
AI Video
Generative video, and AI-assisted production to extend live-action shoots. A tool, not a gimmick.
Marketing & Communications
Executive communications, stakeholder content, and internal rollouts. Clarity that holds up under pressure.
About
A small senior core, a network of specialists, and a team built around the brief, not around the agency.
Mana Creative was founded in 2021 by James Horsman, formerly head of film and content at Brunswick Group Dubai. He led the firm's film and content work across campaigns, brand reputation, government communications, and IPO programmes, working closely with the strategy and messaging team that defines Brunswick's reputation. Before Brunswick, James worked with Bloomberg, Jaguar Land Rover, and Marks & Spencer.
The team has grown around him deliberately; senior strategists, writers, and producers in Dubai, with specialist collaborators across the UK, EU, and US brought in when the brief calls for them. Every engagement is led by a partner from the first call.
More about ManaFive years in
Over 45 projects for 15+ regular clients, across 8 industries and 4 countries.
Selected clients: Careem · UAE Space Agency · Abu Dhabi DCT · Christie's · Waddington Custot · PLXSUR
See the work